Section 2: Pricing, Occupancy, and Amenity Standards

Pricing and Standards — 5 Questions

Q6: Your calendar shows 30% occupancy next month (3 weeks out). What's the BEST action?

• A. Do nothing — bookings will come
• B. Raise your price to attract higher-paying guests
• C. Reduce nightly rate by 10–20% and create a promotional offer for longer stays ✓
• D. Pause the listing until next month

✅ Explanation: Empty nights are permanently lost revenue. With 3 weeks to go and only 30% occupancy, price reduction is the most direct path to filling the calendar. A 15% discount at 80% occupancy outperforms 100% pricing at 30% occupancy.

Q7: Which amenity, if missing, is most likely to generate a negative review from Pakistani domestic guests?

• A. A bathtub
• B. Smart TV
• C. Air conditioning in summer ✓
• D. A welcome basket

Q8: A new listing with no reviews vs. an established listing with 4.6 stars — how should the new listing price itself?

• A. Higher — because the new listing is fresh and exciting
• B. Same — to compete on equal terms
• C. 10–20% lower than comparable established listings to compensate for the review gap ✓
• D. Significantly lower (40–50%) to get any bookings at all

Q9: What percentage of your calendar should be booked 2 weeks out before you consider raising your nightly rate?

• A. 50%
• B. 65%
• C. 80% ✓
• D. 90%

✅ Explanation: The 80% threshold (2 weeks out) signals strong demand that's outpacing supply in your property. Raising rates at this point captures higher-value bookings rather than filling cheap.

Q10: Which of these represents the best minimum stay strategy for a Lahore DHA apartment?

• A. Always minimum 3 nights
• B. Always minimum 1 night
• C. 1 night for last-minute bookings (within 7 days), 2 nights standard, 3 nights during peak events ✓
• D. Minimum 7 nights only