Holiday Home Pricing Strategy: How to Earn More
Setting the right price for your holiday home in Pakistan is both an art and a science. Price too high and you'll struggle to get bookings. Price too low and you'll leave money on the table.
Understand Your Market
Before setting any price, research what similar properties in your area charge:
- Search BookKaaro, Airbnb, and Booking.com for comparable listings
- Note their amenities, size, location, and reviews
- Aim to be priced competitively, not cheapest
Base Price Framework
Jhelum (Satellite Town, DHA)
- 1-bedroom apartment: PKR 4,000–8,000/night
- 2-bedroom house: PKR 8,000–15,000/night
- 3–4 bedroom villa: PKR 15,000–35,000/night
Islamabad (F-sectors, G-sectors)
- 1-bedroom: PKR 6,000–12,000/night
- 2-bedroom: PKR 12,000–25,000/night
- Luxury villa: PKR 30,000–80,000/night
Dynamic Pricing
Static pricing leaves money on the table. Adjust for:
Price UP for:
- Eid holidays (Eid-ul-Fitr, Eid-ul-Adha) — increase 40–60%
- Long weekends (Friday–Sunday) — increase 20–30%
- School holidays — increase 15–25%
- Local events (weddings season, cricket matches)
Price DOWN for:
- Mid-week (Monday–Thursday) — reduce 15–20%
- Off-season months — reduce 10–20%
- Last-minute bookings (3+ day gaps) — reduce 10–15%
The 70% Rule
Aim for 70% average occupancy at your base price. If you're consistently above 80%, raise prices. If you're below 60%, lower them.
